Studio.

Does the heavy lifting. You make the calls.

Studio joins every ad account, every CRM, and every warehouse into one system, then reads across all of it and lines up your next move. Years of experience managing millions in client spend went into it. Every number cited — every decision still your team's.

Enter Studio
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Your softest layer yet.

studio/chat / newyour workspace · last 7 days
How did Google PMax perform vs Meta last week, and which creative drove the most leads?
Analyst agent · 2.4s

Both channels grew leads last week. PMax got more efficient (−18% CPL), Meta got worse (+24%). The new "Black week" creative on Meta is bleeding CPL — recommend reallocating R$ 8–12k/day away from cold prospecting.

Channel performance · 7d vs prior 7dLive
Google PMax1,842−18%
Meta Advantage+2,317+24%
TikTok Lead Ads412−7%
LinkedIn184−3%
Total leads
4,755
Median CPL
R$ 42
Spend
R$ 198k

Trusted by performance teams at

  • ART
  • Arara
  • Bernoulli Educação
  • Centauro
  • Clube Extra
  • Conexa Saúde
  • Evino
  • Grand Cru
  • Haight
  • iFood
  • Insider
  • Mantecorp

The platform

One system. Every channel you run.

Born in code. Raised in media.

Elementar was founded by engineers and analysts who came from outside the marketing world — from software, from finance, from data science. We built Studio to retire the spreadsheets we kept making for ourselves.

Six tools, one data fabric, a conversational layer on top. Ask across all of it in plain language; Studio lines up the move, the decision stays your team's — without switching tabs.

−24%
median CPL improvement
47
brands on Studio today
3.4M
creatives scored, last 12 months
186h
analyst time saved per week

How Studio thinks

Six opinions, baked into the tool.

01

Every number cites its source.

Every chart, every chat answer, every report carries the channel, account, and date range behind it. No claim without provenance.

02

Schema first, dashboards last.

Schema is the first thing we set up. Once your channels, products, and customers speak one language, every chart and agent reads consistently.

03

Agents don't replace analysts.

They give them leverage. Studio handles the question; your team handles the decision. No buyer wants Monday morning on pivot tables.

04

One platform. Every channel.

Google Ads, Meta, TikTok, LinkedIn, GA4, CRM, and warehouse — all joined on the same lead-, customer-, and creative-ids.

05

Disciplined by default.

Cost, revenue, lead volume, contribution margin. Studio surfaces unit economics, not vanity metrics.

06

From data to design. From analyst to leadership.

Studio works for every role that runs performance. Not a viewer mode, not a management dashboard — the actual tool, with the actual depth, for everyone who needs to know.

The toolset

Six tools that do the work.

Deep for the analyst. Clear for the CMO.

Each built around a verb — measure, score, plan, publish, attribute, distribute — wired into a single data fabric so nothing has to be reconciled twice.

01Data Analytics

The customer journey, end to end.

Studio pulls cost and performance from every paid platform, joins it to GA4 and your CRM, and traces the full path from impression to closed revenue.

  • Joined customer-id across online events, CRM stages, and offline conversions
  • Manual cost entries for influencers, OOH, and agency retainers
  • Cohort & LTV views by acquisition channel and contribution margin
  • Lineage on every chart — source, account, date range
12+ sources connectedR$ 4.2M spend joined / mo
Data fabric · joined view14s ago
Channels
7
Studio
customer_id
P&L
CAC · LTV
Google Ads4 acctsLIVE
Meta Ads3 acctsLIVE
TikTok Ads2 acctsLIVE
GA4 + Hubspotjoined on lead_idLIVE
Manual costsinfluencers · OOHSYNCED
Snowflake warehouseclosed_revenueLIVE
Impr.
12.4M
Click
421k
Lead
14,221
Revenue
R$ 1.8M
02Creative Analytics

Spot what works. Stop the guesswork.

Every ad scored against your account history, every fatigue curve mapped, every winning hook clustered with its siblings.

  • Performance score (0–100) scaled within your own history
  • Fatigue radar flags creatives 4–7 days before CPL inflects
  • Hook clusters group creatives by what they say, not how they look
  • Talk to the gallery — ask why three ads share a winner
3.4M creatives scored~412 benched / quarter
Creative Analytics · last 30 days3,427 ads
94
Look do dia — UGC #3Meta · Reels · 9:16
88
Studio shot — primerMeta · Stories · 9:16
72
Demand Gen #2YouTube Shorts · 9:16
41
Founder talking headTikTok · 9:16
85
Promo — cardMeta · Stories · 9:16
68
Customer — testimonialMeta · Feed · 4:5
Hook attributes · winners last 30 days
UGC +34%Price reveal < 3s +22%Talking head −18%9:16 vertical +19%PT-BR copy +12%
03Targets & Media Planning

Plans grounded in your own history.

Monthly investment guided by per-channel baselines, not by a buyer's feeling about Q4. The Pacer agent watches it daily.

  • Per-channel baselines from 12–24 months of your own data
  • Live pacing — plan vs. actual, updated every few minutes
  • Auto-reallocation drafts when a channel breaks pace
  • Goal-led: set a CPL or revenue target, Studio walks the budget into it
284 reallocations / wk−24% median CPL
Pacing · May 2026 · Meta Adson track
Plan
R$ 480k
monthly
Spent
R$ 224k
47% · day 14
CPL
R$ 38.20
−18% vs plan
R$ 0R$ 240kR$ 480k
TODAY
ActualPlanTarget
04Ads Publishing

The creative shelf, and the launch button.

Studio organises every video and image creative your brand has produced, versions them by aspect ratio and language, and ships them where they need to go.

  • Creative library tagged by hook, format, language, and campaign
  • Aspect-ratio variants: 9:16, 4:5, 1:1, 16:9 from a single source
  • Publish to Meta directly — into the right ad set, with your naming
  • Versioning & audit trail per creative
14k+ creatives indexedNative: Meta Ads
Campaign · Sportswear · Q23 placements · 2 channels
Master campaign
Sportswear · Q2 run hero
Meta·TikTok

Organize your creatives once. Publish them consistently to Meta and TikTok across every audience and placement — reliable naming, tagging, and targeting, every time.

Placements — 3 formats per campaign
9:16
Reels / Stories
1:1
Feed
16:9
Right Side
Publish to all placementsMeta·TikTok
05Creators Analytics

The work, the impact, the receipts.

Influencer activity tracked the same way we track paid: planned actions, observed deliverables, downstream impact on the business.

  • Planned vs. delivered — every brief, every post, every story
  • Attribution via UTM, coupon, and identity-graph matching
  • True cost — fees, gifting, agency takes, production — in one line
  • Cohort impact for creator-acquired leads
R$ 480k tracked / Q1,824 leads / 90d
Creators · last 90 days14 active
CreatorStatusLeadsCAC
@bia.stylesBR · lifestyle · 1.2M
Live412+18%R$ 28
@jaque.reviewBR/EN · review · 480k
Live284+9%R$ 41
@lis.glowBR · beauty · 890k
Live198+24%R$ 33
@lu.trainingBR · health · 220k
PlannedR$ 8k flat
@ruan.eatsBR · food · 340k
Live147+12%R$ 52
Cohort · creator-acquired vs paid-acquired
90d retention +11ppRepeat rate +18%AOV +R$ 14
06Product Feed Management

The catalogue, dressed for the channel.

One source feed, customizable overlay templates, measurable engagement uplift — without a new round of design work.

  • Single source feed routed to Meta, Google Shopping, TikTok
  • Custom overlays: price strikes, frete grátis, percent-off chips
  • Engagement uplift measured per template, A/B in-feed
  • Versioning & one-click rollback
+14% CTR vs base4 channels · one source
Product feed · Fashion · SS263,841 SKUs
SS26
Black Week
−40%
Frete
grátis
Overlay template · SS26 v3
Applied across 3,841 SKUs · A/B in-feed
Meta · liveGoogle · liveTikTok · live

And everything underneath

The plumbing that makes the six tools possible.

Chat & Agents

The conversational layer over everything below. Ask in plain language; get a chart, a brief, or a reco.

Schema

Define your business vocabulary once. Every chart, agent and report reads the same canonical language across your accounts.

Extractors

Connectors for every channel. Pull, normalize, and version-stamp data with full lineage from source to chart.

Reports

Weeklies, monthlies, brandformance, custom. Every chart cites its source by default.

Eleminions

Autonomous agents on schedule — anomaly detection, summaries, alerts — running while you sleep.

Settings & Permissions

Organization-level integrations, access controls, and alert routes — every connection in one place.

From the team

Our team built the system we wished we'd had. Now we ask it what happened and spend our time deciding what to do.
Elementar Digital
Engineering & analytics · São Paulo

Open access

Stop reading dashboards. Start moving the numbers.

Bring your ad accounts, your CRM, your warehouse. Studio joins them in hours, not weeks.

Enter Studio
Existing client? Sign in with your work email.Prospect? We onboard you in a single working day.
Studio.

What we built to run our own performance practice — now shared with the brands we work with.

© 2026 Elementar Digital · CNPJ 27.892.135/0001-65

Rua Butantã, 194, 8° andar — Pinheiros
São Paulo · SP · 05424-000